Sceptre Protection
Freelance work
Sceptre protection is highly experienced and qualified protection company in close protection, catering for bands as well as asset protection and other high-profile individuals/politicians.
The brief
The brief called for the creation of a logo that embodies Sceptre Security's core mission of providing protection, both for individuals and assets. Targeting high-end blue-chip companies and affluent individuals, the company required a logo that exudes elegance and simplicity. Central to the brand identity is the word "Sceptre," evoking royalty and prestige, which is integral to their most passionate areas of work.
Design Approach
To align with the client's vision, the logo design process focused on combining elements that convey protection and sophistication. The concept of a sceptre was explored as a symbol of authority and security, seamlessly integrating this motif to resonate with the company's royal theme. The design aimed to strike a balance between modern minimalism and classic elegance, reflecting the high status of the clientele.
Execution
The final logo features a refined, clean design with a sleek typography that subtly incorporates a sceptre-inspired element. This design choice not only highlights the company's dedication to safeguarding its clients but also underscores its association with luxury and exclusivity. The color palette was carefully selected to reinforce a sense of trust and prestige, using deep, regal hues complemented by neutral tones for a timeless appeal.
Outcome
The resulting logo successfully communicates Sceptre Security's commitment to excellence and protection, while appealing to their discerning clientele. It serves as a visual representation of the company's values and their dedication to providing unparalleled service to high-profile businesses and individuals.
Deliverables
Logo, Brand Presentation, Logo Variations, Business Cards, Letterhead, Corporate Identity