Promotion
and Employability
This project was part of my third-year work at University,
where I had the opportunity to develop my own self-promotion within my personal brand.
The brief
To demonstrate the importance of self-promotion as a graphic designer in the industry and to understand the nature of promotion and skills for gaining employment or entry into postgraduate study.
Rationale
My focus and rationale were to express my own design methodologies by developing my current brand. This led me to develop a visual understanding of how I want to be seen in the world of graphic design. It was important for me to show my identity, so I decided to develop my own visual system through modular patterns that are structured via grid systems.
Resolution
I created a CV mailer pack throughout my resolution, to showcase my work, skills and expertise. My brand promotes my design style and methodologies that support my ongoing practice of developing and promoting my unique image and reputation. At its core, my branding is about creating a consistent and authentic message that communicates who I am, what I stand for, and what I can offer to the world.