Hello!
I’m Jordan, a multi-disciplinary
graphic designer with a passion
for modernist design principles
in typography, visual design,
and visual systems. My work
focuses on creating compelling
visual identities and bold, engaging
design solutions.
The Value of Modularity
This project for my Master’s in Graphic Design explores how modularity impacts type design and examines modular letterforms. It looks at the history of modular typography, its influence on type design, and our understanding of letterforms using a structured approach.
Editorial, Type Design, Visual Identity, Typography
Golf Goes Punk!
The International Women’s Golf Championship aims to engage a younger audience for equal representation. I created Golf Goes Punk to offer
a fresh perspective on golf.
Brand Identity, Brand Activation, Design Concept, Visual Design
Flexible Visual Systems
in Constructivism
Flexible Visual Systems in Constructivism is a project that helped me create an educational experience focused on Visual Systems and how flexible they become. The aim was to inspire my audience to explore visually through print and typography.
Visual Systems, Typography, Print & Product Design
Museum Für Gestaltung
This project examined design, technology, and art for an exhibition at the Museum Für Gestaltung in Zurich. It highlighted creative coding and generative art. The aim was to develop a visual identity that represented the theme and showcased my skills in handling complex concepts.
Visual Identity, Design Communication, Visual Systems
Modularix Display Font
Modularix is a font I created during my master's program, focusing on modular design. It is inspired by Dutch designers Jurriaan Schrofer and Wim Crouwel. This project highlights the font's flexibility for different designs. It is still in development and will become a variable font.
Type Design, Typography, Design Communication